Strong European market for Google advertising

March 10, 2016

Recently compiled figures show that Google’s advertising returns for the US market are slowing down, while Google in Europe is continuing to surge.

According to measurements of same-advertiser returns, customers in the US increased their spending by 19% in February compared to 20% in January. US spending in December 2015 was up by 40%, while it increased by 44% in the UK in the same month.

Same-advertisers in the UK increased their spending by 69% year over year. Spending in the rest of Europe increased by 100%.

As a business, Google generates revenue by providing advertisers with the opportunity to deliver measurable, cost-effective online advertising that is relevant to the information displayed on any given page. The company has grown to more than 10,000 employees worldwide, with a management team that represents some of the most experienced technology professionals in the industry.